Imagine this: you are walking down the snow-dusted streets of New York City draped in ice from Tiffany & Co on Christmas. Living our dream, Anya Taylor-Joy walks the streets of the Big Apple in “With Love, Since 1837”, set against a winter wonderland backdrop. Delving into Tiffany’s rich heritage and storied past, the campaign beckons us to the city that has been the birthplace and the proving ground of the jewellery brand since 1837.
Through the lens of Jonas Lindstroem, the award-winning actress stuns us with her gait, as she steps through a vault-inspired entrance at The Landmark, the exquisite Tiffany and Co. flagship in New York City. For the uninitiated, the newly revamped store is more than just another retail, it is the custodian of Fifth Avenue for its indelible role as the kingpin of New York’s pop culture after its appearance in the renowned film, Breakfast at Tiffany’s—Taylor-Joy’s black dress in the campaign’s film echoes Audrey Hepburn’s signature look in the movie.
As she twirls on the Brooklyn Bridge and later looks over the snow-kissed Fifth Avenue from The Landmark, the ambassador showcases some of the signatures from the House that would make a perfect present for your precious loved ones. The HardWear for example, is known for its gritty sophistication. Drawing inspiration from the archives that date to 1962, the HardWear collection features bold gauge links—some designs furnished with shimmering pavé diamonds. It embodies the enduring resilience and strength, a witness to the ever-changing Manhattan.
Those who appreciate the classics will be head over heels for the timeless Lock by Tiffany. Inspired by the padlock brooch from the archives back in 1883, the Tiffany’s Lock is a mix of functionality and enduring love. Its sleek and clean design appeals to wearers of different genders and generations, making it an infallible gift choice.
The campaign with Anya Taylor-Joy also unfurls a series of vignettes photographed by Carljin Jacobs, featuring both aforementioned collections, along with the T by Tiffany. A homage to the iconic “T” motif inspired by the intersections in New York, the collection has evolved and reimagined over time. The latest design features graphic lines that portray the house’s famed precision. Designed to be worn either on its own or layered and stacked, the collection encapsulates the infinite possibilities, not just physically, but also figuratively—the city in flux never runs out of opportunities.
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