By GRAZIA INTERNATIONAL

BLACKPINK’S ROSÉ REPRISES THE ROLE OF A LIFETIME WITH TIFFANY & CO.

Introducing the new Lock campaign
Rosé. Credit: Tiffany & Co.

Look through the Tiffany & Co. archives and you’ll discover that prior to 1950 the luxury jeweller also crafted functional locks as part of its offering. In honour of the brand’s heritage the lock motif soon served as an aesthetic piece on key rings, money clips, brooches and necklaces. Now the hallmark padlock has continued to evolve in collection Return to Tiffany® and Tiffany HardWear.

Rosé. Credit: Tiffany & Co.
Rosé. Credit: Tiffany & Co.

“Tiffany Lock is an elegant interpretation of an archival functional design,” Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co said at the time. “Defined by modern, clean lines and a breakthrough clasp mechanism, Tiffany Lock represents an exciting new pillar to our diamond and gold jewellery offering. We are thrilled to unveil our latest icon.”

Rosé. Credit: Tiffany & Co.

Rosé, a style icon in her own right, wears sparkling diamond Lock bangles highlighting the wearability and versatility of the coveted style. Rose gold pieces feature half pavé set designs while 18k white and yellow gold styles are combined for a modern take on mixing metals. The 2022 release and forthcoming pieces also boast the latest innovation to the bangle: an elegant swivelling mechanism that allows the designs to open and close.

For more the new Tiffany Lock collection visit the website, here.