The 2024 watch releases signal an exciting evolution in horology, as renowned maisons continue to blend tradition with innovation in striking new ways. From refreshed classics that pay homage to iconic designs to avant-garde models pushing the boundaries of materials and mechanics, this year’s line-up speaks to the modern collector’s appetite for both heritage and novelty.
Brands like Patek Philippe, A. Lange & Söhne, and Vacheron Constantin are capturing attention with collections that feature inventive case shapes and complex complications, all crafted to make a lasting impression. These new timepieces offer something for every aficionado, whether they seek timeless elegance or a bold statement piece.
New Watch Collections You Should Know in 2024
Audermars Piguet Royal Oak Concept Tourbillon “Companion”
Audermars Piguet is never one to shy away from a collaboration. And this time, they’re collaborating with Brian Donnelly, also known as New York-based artist KAWS. The 43 mm Royal Oak Concept Tourbillon “COMPANION” incorporates KAWS’ aesthetic on both sides of the watch, appearing beneath the watch’s sapphire crystal where its face and hands touch the inner surface of the glass. This special model is limited to 250 pieces.
If you’re unfamiliar with KAWS, Donnelly first made waves in the late ‘90s with his bold graffiti across New York. His most famous creation, COMPANION, is a rubber-hose cartoon aesthetic with a mischievous mix of skulls, crossbones, and Xs for eyes.
To take this piece of creation even further, KAWS together with AllRightsReserved have created an 11-metre COMPANION sculpture, which is the 12th iteration of his KAWS:HOLIDAY world tour. This monumental sculpture is perched atop the roof of Audemars Piguet’s headquarters in Le Brassus, inviting viewers to reflect on the connection of Haute Horlogerie and the natural world. The installation will remain on display until 20th December 2024.
Bell & Ross BR-05 Skeleton Arctic Blue
Bell & Ross, known mostly for their square watches coated in black, takes an icy turn with the new BR-05 Skeleton Arctic Blue, a limited-edition model of only 250 pieces and available exclusively at their boutiques and online. Inspired by the mesmerising polar landscapes, this watch brings the beauty of ice to life with its stunning blue-tinted glass dial. The artistic dial features laser-etched lines that mimic the cracks of frozen terrain, with white markings that look like frost patterns.
Meanwhile, the skeletonised dial, housed in a 40mm case, lets you peer inside a translucent inner bezel with 12 indices that create the illusion of movement swimming in icy waters. This model comes in either a cool steel case, with polished and satin finishes, or a sleek rubber strap.
Hublot Big Bang Unico Novak Djokovic
Hublot has teamed up with tennis GOAT Novak Djokovic to create Big Bang Unico Novak Djokovic. Inspired by Djokovic’s legendary career and his relentless drive, this special timepiece goes big on sustainability, crafted from 25 of his HEAD racquets and 17 dark blue and 15 light blue Lacoste polos worn during his record-breaking 2023 season. Hublot’s engineers were tasked to create a lightweight yet durable watch, using anodised aluminium and a reduced-weight Unico movement, removing almost a third of its original weight.
This edition also brings in additional small unique touches. It comes in four straps to choose from, including a Lacoste tennis wristband that attaches to the watch head with the One Click System. Besides that, a blue elastic strap where the combination weighs a total of only 49.5 grams—lighter than a tennis ball. The third style showcases a light blue Velcro strap paired with a sleek, polished blue aluminium sports buckle, and the final style, a white rubber strap, complemented by a titanium deployant buckle. You’ll also find a yellow second pusher and tennis-inspired bezel screws, plus a signed Lacoste polo and wristband from Djokovic himself.
Patek Philippe Cubitus
Patek Philippe’s Cubitus Collection marks the Swiss brand’s first new line in over 25 years. Designed for a younger demographic with an “elegant sporty” aesthetic, the Cubitus collection features a distinctive square case with rounded corners, a bold move from Patek’s traditionally round-cased designs.
The collection includes three models, each crafted to showcase technical mastery and style. Leading the range, the Cubitus Instantaneous Grand Date, Day, and Moon Phases model in platinum boasts a newly developed calibre 240 movement, featuring a large-format date, moon phase, and day display that switch instantaneously. True to Patek’s platinum tradition, a baguette-cut diamond is set at 6 o’clock. This model pairs perfectly with a navy-blue strap featuring cream contrast stitching and a platinum fold-over clasp engraved with the collection name, “Cubitus.”
The two-tone model in steel and rose gold offers a retro-inspired blue sunburst dial, framed by rose-gold accents. Rose-gold baton markers and luminescent-coated hands enhance readability, with a rose-gold inlay around the date aperture at 3 o’clock. This model is powered by the calibre 26-330 S C, featuring a stop-seconds mechanism for precise synchronisation.
Rounding out the series, the all-steel Cubitus captivates with an olive-green sunburst dial—a rarity for Patek. With white-gold details and rugged appeal, it’s expected to be a popular choice. This model, too, is powered by the calibre 26-330 S C self-winding movement.
A. Lange & Söhne Lange 1
To mark the 30th anniversary of the Lange 1, A. Lange & Söhne has unveiled four limited-edition models that blend the brand’s heritage with a rare, celebratory allure. Available in either platinum with a striking onyx dial or pink gold with a refined blue dial, these new editions uphold the Lange 1’s signature design language—defined by slender bezels, prominent lugs, and well-balanced diameters of 38.5mm for the Lange 1 and 36.8mm for the Little Lange 1.
The platinum model, featuring the Lange 1’s first-ever onyx dial, brings a captivating jet-black sheen, exuding an elegance that befits this milestone. Meanwhile, the pink-gold version pairs its warm case tone with a blue sterling-silver dial, offering a sophisticated contrast that reflects Lange’s commitment to understated luxury.
Powered by the in-house, manually wound calibre L121.1 in the Lange 1 and L121.2 in the Little Lange 1, these anniversary pieces are testaments to A. Lange & Söhne’s dedication to meticulous craftsmanship. Their elegance and technical prowess honour the legacy of the Lange 1, while limited production adds to their exclusivity: only 300 pieces will be made for the Lange 1 editions and 150 for each Little Lange 1 model.
Vacheron Constantin Patrimony
Vacheron Constantin’s Patrimony Collection celebrates its 20-year anniversary with new models that honour its legacy of minimalist sophistication. The new Patrimony manual-winding watches feature refined 39mm cases crafted in either white or pink gold, pared down from the previous 40mm size to increase wearability.
The antique silver-toned sunburst dial contrasts subtly with the gold accents of slim hands and hour markers, exuding classic elegance. A unique minute track of 48 polished gold pearls adds an eye-catching detail that reinforces the collection’s understated appeal. New strap options in azure blue and olive green add a refreshing touch, while the closed caseback offers a blank canvas for engraving personal messages.
For those drawn to more intricate craftsmanship, Vacheron Constantin also introduces the Patrimony Moonphase Retrograde Date model. Featuring a larger 42.5mm white gold case, this watch includes a moonphase complication that requires adjustment only once every 122 years, as well as a retrograde date display, both elegantly integrated into the silver-toned dial. The sapphire crystal caseback reveals the in-house calibre 2460 R31L, adorned with Vacheron’s hallmark Maltese cross.
Piaget Andy Warhol Clou de Paris
Piaget reimagines its iconic Andy Warhol watch with a striking new interpretation, now featuring the Clou de Paris pattern on the case and a stunning blue meteorite dial. First introduced in 1972 and revived in 2014, the Andy Warhol watch has long been synonymous with the cultural icon, who was not only a fan of the Maison but also a beloved member of the Piaget Society.
Originally known as the Black Tie, Warhol acquired a piece in 1973, adding to the six other Piaget timepieces he already owned. Warhol met Yves Piaget in New York in 1979 and became a close friend of the brand—cementing a thrilling collaboration with The Andy Warhol Foundation for the Visual Arts. This collaboration has led to the official rebranding of the timepiece, now proudly called the “Andy Warhol Watch.”
Powered by the in-house 501P1 Manufacture self-winding movement, this new edition is crafted in 45mm white gold and features a deep blue alligator leather strap with a white gold ardillon buckle. What’s more, Piaget is elevating its bespoke services by offering clients the opportunity to personalise their Andy Warhol watches. Starting with a selection of up to 10 ornamental stone dials—including the striking falcon eye, turquoise, malachite, among others. Clients can also choose from five leather strap colours and opt for either the new dauphine-style hands or the original batons.
This story first appeared on GRAZIA Singapore and now features additions by GRAZIA Malaysia.
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