LVMH Watch Week is back for its sixth edition, kicking off the year’s ‘watch shows’ in New York City. What started as a showcase for just four iconic brands has turned into an event on all watch enthusiast’s luxury watch calendar. In 2025, we’ve got three more heavy hitters joining the mix—Louis Vuitton, Tiffany & Co., and L’Epée 1839—bringing the total number of nine maisons.
This year, LVMH Watch Week is switching things up. Originally set to debut on the West Coast in Los Angeles, the event was swiftly relocated to New York due to the wildfires sweeping across California. They’ve also added another stop planned for later on in Paris. Keep reading for a look at our favourite releases from LVMH Watch Week 2025.
The Best New Releases From LVMH Watch Week 2025
Tiffany & Co: Jean Schlumberger by Tiffany Bird on a Rock
Tiffany & Co. revisits the legacy of one of its most celebrated collaborators, Jean Schlumberger, with striking additions to the Jean Schlumberger by Tiffany Bird on a Rock Watch collection. This new iteration continues Schlumberger’s playful and artistic approach to watchmaking, evolving the spirit of his 1965 Bird on a Rock brooch into a timepiece that captures the whimsical essence of the original design.
The golden bird, set with precious stones, rests on a spinning peripheral ring that creates the illusion of movement, as though it were hopping with each subtle motion of the wearer’s wrist. The Bird on a Rock Tsavorite Watch is a particularly dazzling example, featuring 36 baguette-cut green tsavorites on the ring, with a diamond-studded bird perched at its centre. The watch is presented on a green alligator-leather strap, with both the dial and case adorned in a snow-set diamond pattern. Inside the 39mm case, a Swiss self-winding movement ensures precision, while the design itself stands as a masterful tribute to Schlumberger’s timeless creativity.
Bvlgari: Serpenti Seduttori Automatic
This Year of the Snake, Bvlgari is marking the occasion with a bold new take on its iconic Serpenti timepieces. Refraining from the conventional, the luxury brand has reimagined its design from the inside out, unveiling the Lady Solotempo BVS100—a self-winding movement that showcases Bvlgari’s legendary watchmaking prowess. Years of R&D have culminated in this innovative automatic movement, reaffirming Bvlgari’s unwavering commitment to in-house craftsmanship. Crafted entirely in the Swiss manufacture of Le Sentier, the BVS100 joins the ranks of Bvlgari’s horological triumphs, following in the footsteps of the 2020 Tourbillon and the 2022 Piccolissimo.
While previous Seduttori editions were powered by quartz, these new self-winding pieces are a tribute to the mechanical heritage of the Serpenti line. The latest models, measuring a graceful 34mm in diameter, come in a selection of metals—yellow gold, rose gold, stainless steel, and stainless steel with a rose gold bezel—all enhanced by a bezel set with 36 round brilliant diamonds. For those that prefer to bling it up, there are also full gem-set versions in yellow gold or white gold, each embellished with 273 round brilliant diamonds.
Louis Vuitton: Tambour Convergence
Two years ago, Louis Vuitton redefined its iconic Tambour with a sleeker, more streamlined design. Now, the brand is going beyond with the introduction of the Convergence. This innovative piece takes a departure from the norm, with its pebble-like silhouette and a display that’s unlike anything we’ve seen before. This unique, 37mm timepiece pays homage to montres à guichet (where the dials of some watches have apertures in which certain indications are given (e.g. the date, the hour, etc))—reinterpreted with contemporary elegance that distinguishes the Tambour. At the top of the watch, a “dragging indication” shows the hours, while minutes are displayed in a window beneath. The Convergence is both futuristic and contemplative, skillfully reflecting the brand’s bold push into new territory.
Zenith: Chronomaster Sport Rainbow
The understated Chronomaster gets gem-set editions. The Rainbow is the ultimate expression of splendor, and Zenith is unveiling it at a pivotal moment in the brand’s evolution, as it ramps up its shift towards more high-end offerings. This new iteration adds a bold and vibrant twist to the brand’s popular sports chronograph, with a bezel adorned with graduating baguette-cut sapphires and 10 diamonds to perfectly align with the hour markers. It’s a dazzling combination of colour and craftsmanship and a fitting showcase of Zenith’s ambition to create timepieces that make an unforgettable impression.
TAG Heuer: Carrera Chronograph & Chronograph Tourbillon – Purple Editions
TAG Heuer has elevated its iconic Carrera collection by introducing striking purple-themed Chronograph and Tourbillon models. The standout feature is the smoky black-to-purple gradient dial, which, when paired with a domed Glassbox crystal, creates a captivating play of light and depth, making each glance at the timepiece a dramatic experience.
The Chronograph model is powered by the Calibre Heuer 02 (TH20-00) movement, offering an impressive 80-hour power reserve and a testament to the brand’s exceptional craftsmanship. For the discerning collector, the limited-edition Tourbillon version takes centre stage with its Heuer 02 (TH20-09) tourbillon movement, delivering unparalleled precision and a heightened sense of elegance. Both models are further refined by black leather straps, highlighted with vibrant purple linings, ensuring a luxurious finish that ties the entire design together.
Hublot: Spirit of Big Bang Chronograph
Hublot celebrates 12 years of Spirit of Big Bang with the introduction of the Spirit of Big Bang Chronograph in three striking new ceramic hues. These colours, previously exclusive to the round Big Bang models, now grace the angular cases of the Spirit of Big Bang. Available in Sand Beige, Dark Green, and Sky Blue, each model is limited to just 200 pieces.
The new ceramic cases are lightweight, scratch-resistant, hypoallergenic, and gender-neutral. Through the open dials, the Spirit of Big Bang Chronograph reveals the movement inside—the Hublot automatic skeleton chronograph calibre HUB4700. A modern descendant of the legendary El Primero, the calibre retains the high-frequency precision of its 1969 predecessor while incorporating cutting-edge innovations, including a low-friction silicon escape wheel. Each of the three new timepieces matches its ceramic case with a dial featuring chronograph counters, hour markers, and hands in corresponding tones. The rubber straps, crafted from black rubber with a coloured central inlay complement the cases.
Notable mention: L’Epée 1839: Watch Box
L’Epée 1839, a first-time exhibitor at LVMH Watch Week, presents the Watch Box—a piece that lives up to its name in every sense. Encased in transparent acrylic glass, the Watch Box not only provides an elegant home for your favourite timepiece but also introduces a mechanical marvel of its own.
With the press of a button, a mechanical lift system gracefully raises the watch as the cover opens, while closing the case simultaneously winds the internal mechanism. True to L’Epée’s signature craftsmanship, every detail of the Watch Box is crafted in-house. It’s cutting-edge mechanics design to elevate both the timepiece it houses and the experience of its owner.
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