Bvlgari has once again pushed the boundaries of luxury with the reinvention of its iconic Tubogas collection. To unveil the new collection, the Roman jeweller chose Bangkok as the backdrop, where the past and present collide in the most captivating ways.
Presented at the stunning EmSphere mall in the City of Angels, the collection reintroduces the signature gold coils in a dazzling new form, merging traditional craftsmanship with fresh, contemporary design. The result? A series of pieces that redefine luxury—versatile, striking, and innovative—marking another landmark moment in Bvlgari’s storied history.
The Art of Tubogas
This new Tubogas collection introduces 16 new designs, predominantly crafted in yellow gold—a material that has defined Bvlgari’s creations since the 1950s. The pieces range from sleek and minimalist to bold and extravagant.
For everyday elegance, the collection features stackable band bracelets available in four variations: classic yellow gold, tri-colour gold, diamond-studded pyramid designs, and a version with Bvlgari’s signature geometric Parentesi motif.
For those seeking a statement piece, the collection includes three striking Tubogas necklaces. Each one showcases a different coloured gemstone—tanzanite, rubellite, and green tourmaline—set in a geometric arrangement, framed by mother-of-pearl, chrysoprase, or turquoise inserts, and highlighted with pavé diamonds. These vibrant centrepieces create a bold visual impact, reflecting Bvlgari’s masterful combination of luxury and creativity.
As part of this new launch, Bvlgari also introduced a Tubogas timepiece, blending the tubular bracelet design with the double logo engraving around the case, inspired by ancient Roman coins. Crafted in tri-colour gold—yellow, white, and rose—this watch brings a distinctive modern twist to the classic Tubogas aesthetic.
A Night to Remember in Bangkok
The grand reveal of the Tubogas collection took place in Bangkok, at Sphere Hall, Emsphere—a cultural hotspot in the heart of the city. Celebrities and Bvlgari ambassadors, including Lisa and Pia Wurtzbach, brought glamour to the evening, making it a high-profile event to remember.
The night unfolded with an immersive art experience, where Thai digital artist Nate Pantumsinchai presented a stunning visual installation that reinterpreted the Tubogas coils in an avant-garde fashion. Guests were treated to a curated dining experience, followed by an unforgettable after-party, where DJ Notep kept the energy alive with an electrifying set. It was an evening where Bvlgari’s legacy of luxury and innovation collided with Bangkok’s vibrant cultural scene.
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