Anant Ambani—son of Indian tycoon Mukesh Ambani—and Radhika Merchant’s wedding was an extravagant affair that saw parties atop a European cruise, functions headlined by A-listers like Justin Bieber, Rihanna, Katy Perry and more. And with guests like the Kardashians and Bollywood stars in attendance, the event quickly became one to watch for over-the-top fashion displays.
Enter: Ashna Mehta, a Dubai-based jewellery designer, who sported her brand’s take on bag charms—aptly named bag bijoux—on an orange Hermès Kelly clutch at the event. The accessories worn across the straps of the bag included blinged-out letters that spelt out her initials and one that featured an evil eye symbol.
This elevated version of the celebrity-favourite bag charm trend was a hit on social media, with Julia Chafé’s post quickly garnering global attention.
The initial-style bag bijoux is available on Mehta’s website with a choice between one or two letters. The design draws inspiration from fine jewellery and offers its wearers a unique way to personalise their favourite bags.
The Evil Eye version of the accessory is crafted with 18 carat gold, diamonds and mother of pearl, giving the bag charm trend a high jewellery spin while lending your bag a pop of colour.
Her designs are available here.