Set against the glimmering azure sea and clear blue sky, Roger Vivier captured the joie de vivre with its latest High Summer 2024 collection. With rich expertise in shoemaking, the French Maison has made translating joy an integral part of its brand identity for the past century.
When it comes to Roger Vivier, it is impossible to leave its remarkable craftsmanship in shoemaking out of the conversation. The history of the French shoe Maison can be traced back to 1937, with an impressive work of art that was favoured by prestigious female icons, from Queen Elizabeth II and Brigitte Bardot to Elizabeth Taylor and Josephine Baker.
Through the sepia-tinted video campaign, the brand rolls out a new silhouette: the Viv’ by the Sea mule. The no-fuss design makes it a perfect choice for strolling around the city or even beach outings when the temperature hikes. With the slightly padded calfskin sole, the mules offer an optimal amount of cushion that ensures comfort. Available in sweet sorbet shades, the pair is also furnished with the emblematic square buckle that is reimagined with a rounder design, a first for the heritage brand.
To heighten the summer spirit, spoil yourself with heels like Trompette mules and Belle Vivier’s sandals. For a retro look, pair them with the retro cloche-lookalike Broche Vivier buckle hat. The Broche Vivier buckle hair clip would also be a nice golden touch. Drawing inspiration from the Château de Versailles, the bow-clip is made with woven raffia and bedazzled with the crystal buckle. The collection’s other footwear selection is equally mesmerising. Platform slides or wedges were seen handcrafted with raffia, an infallible choice to inject bohemian elegance into your look. Put grooving on the dancefloor on the list as the jewel-encrusted Strass Heel Disco slides are too much of a head-turner to be missed.
What is summer without a crochet raffia bag? Featured in the collection is the beloved Swinging Sixties-inspired Très Vivier bucket bag. The dainty gem swaps its leather exterior with crochet raffia and with the drawstring opening design, the Tres Vivier is a practical bag even for everyday use. The Jeu de Fille Clutch Bag, on the other hand, is a perfect addition for a day-to-night occasion. Its latest crochet raffia makeover hits the beau idéal of balancing insouciance and sophistication. Flap bags, after all, never go out of style, regardless of the season.