All girls will know the power of a good hair day; it feels as though everything in the world is right and you can achieve anything, which is something Shiseido Professional’s SUBLIMIC knows best. The premium hair and scalp care brand has been preaching its belief since day one–Beauty Powered From Within–and five years later, that mantra is still going strong.
For those unfamiliar with the SUBLIMIC brand, it is a salon-exclusive professional brand with products that use formulations created from cutting-edge technology. Among some of the technologies within these products include hair shape care technology that repairs and corrects the shape of individual hair strands to smooth them out; scalp moisture; protecting the scalp from pollen and dust; and more.
In conjunction with SUBLIMIC’s fifth anniversary, the brand celebrated with a pop-up store in Pavilion Kuala Lumpur recently from 4th to 10th November 2024, where people could get a free scalp consultation to find out their scalp’s condition and the best SUBLIMIC product to fit them. Also available at the pop-up store was SUBLIMIC’s very first Limited-Edition Advent Calendar, which features five curated travel-sized hair care essentials–for five years–that are perfect for any first-timer who wants to try SUBLIMIC or the seasoned user who wants to stock up on their essentials. It’s also perfect for travel, so you won’t compromise on hair quality even on vacation. If you weren’t able to catch the advent calendar at the brand’s pop-up in Pavilion KL, it is also available for purchase online through Shiseido Professional’s online platform.
If you haven’t been acquainted with SUBLIMIC, discover their different product ranges below and see which ones suit your current hair type.
Adenovital
The Adenovital range is SUBLIMIC’s most luxurious one, designed for ageing hair and the loss that comes with it. Think of it as anti-aging skincare but for your hair—it treats the hair, making it stronger and more resilient while enhancing volume. It does this by smoothing out age-related waviness in the hair, coating each strand in a glossy coat, while hydrating the scalp to create a healthy base for more youthful hair to continue thriving.
Luminoforce
If you regularly colour your hair, then you’ll know how challenging it is to keep it looking vibrant and healthy amidst the constant stress that’s being put on your strands. Thank goodness for the Luminoforce range, formulated with the Colour Luminous System that restores your hair to its original smooth and supple texture, enhancing your hair’s natural radiance.
Fuente Forte
Perfect for those with sensitive scalps, the Fuente Forte range is designed to alleviate scalp issues such as oiliness, flakiness, and dryness. It recognises that the scalp is the key to better hair, hence this range will moisturise and nurture the scalp by protecting it from external stressors and pollutants.
Airy Flow
If you find that your hair is missing that extra “va va voom”, perhaps the Airy Flow range is the missing piece to that puzzle. It contains an innovative Triple Flow Motion System that transforms unruly hair into beautiful, flowing tresses that have that soft, airy finish with a bounce that just screams “healthy”.
Aqua Intensive
As its name suggests, this range will provide the utmost moisture and breathe life back into your damaged tresses. Powered by its Double Repair System, the Aqua Intensive range enhances the core of your hair strands, building resilience from within and creating a moisture barrier to lock in hydration. Now this is what they mean when they talk about “beauty powered from within”.
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