Despite the back-to-back celebrations, it’s fortunate that more designers and brands are slowly and surely dropping their Raya collections—copping the best baju raya in 2025 will be an enthralling process. While this indicates a healthy growth in the local fashion scene and more options for us to pick from, it can, however, be overwhelming especially since the preparations can get tedious as it doesn’t end at wardrobe choices.
In that case, reaching for a matching set—a design that most of the brands offer—is undoubtedly a good choice as they offer a complete and cohesive look without hassles and you will look “pull together” even if this is a last-minute scramble. A universal question that most of us encounter is, when and where else can we don these pieces aside from Hari Raya Puasa (or Eid) or rather, how can we infuse these pieces into our daily roaster? Answering our calls, brands like Hanya by Ezzati Amira and Kit Woo—with its newly debuted Raya collection, are introducing pieces that can be mixed and matched with our daily (contemporary) wardrobe.
Nevertheless, our tip is to never be afraid to incorporate these Raya pieces into your looks, even with casual denim jeans! It’s always fun to see how pieces vary in colours, textures or even patterns—if you are adventurous enough—work together.
Khoon Hooi
It’s not wrong to say that the little details matter, but at Khoon Hooi, it’s both the tiniest details and the overall silhouette that make every piece a stunner. Khoon Hooi’s 2025 Raya Collection introduces a refined selection of baju kebaya and baju kurung, inspired by the iconic local fashion figure, Saloma, from the 1950s. The collection features fabrics such as floral brocade, fil coupé, and velvet jacquard, combining tradition with a modern, elegant touch. Floral-printed chiffon, offering a soft, airy feel, is a new addition to the collection.
Additionally, a capsule of baju Kedah, crafted from intricate guipure lace and geometric jacquard fabrics, is featured. These pieces, with their structured shapes and unique hemlines, showcase Khoon Hooi’s skill in finding the balance between classic style and contemporary elements. The colour palette includes timeless black and white, soft muted tones, and bold jewel shades, creating versatile pieces that can easily be mixed and matched. Asymmetrical draping, pleats, and origami designs are accessorised with floral embellishments, crystal chains, and an array of brooches, adding an extra touch of sparkle to complete the ensembles.
Alia Bastamam
A master in creating the perfect silhouettes, Alia Bastamam’s Eid collection always tops our list. Inspired by nature’s rhythm, the 2025 collection features lines and shapes that are organic, highlighting her exceptional skill in draping, pinching or twisting. Taking it a step further, some of the dresses too were added with embellishments such as crystal tassels cascading along the neckline or skirts that are decorated with teardrop-like crystal.
While the pastel pieces exude a sense of serenity and elegance, the lustrous shades of midnight project confidence and sophistication. If you can’t pick between these camps, the ombre options would be right up your alley.
For its diffusion line Alia B, the designer put forth a comparably casual lineup, the Rhapsody. Drawing inspiration from the richness of post-colonial Malay, the versatile pieces feature whimsical motifs such as garden prints. From kaftan to wrap dresses, these pieces from Alia B are not just festive but also call for an island escapade.
Rizman Ruzaini
Not one but two releases, Rizman Ruzaini celebrates its 20th anniversary with two collections: the Couture Collection Mustika and the Anniversary Capsule Collection.
Bearing the symbolisation of a precious gem, the Mustika is a homage to Ruzaini’s late grandmother and summons up a sense of nostalgia linked to classic Malay films such as the Perempuan Melayu Terakhir—a cultural touchstone that inspired the collection. Taking centre stage in this collection is the kebaya, featuring designs that fuse both traditional and contemporary elements seamlessly—think pleats and velvet that make a perfect eveningwear assemblage—with embroidered motifs that are influenced by the Malay and Peranakan cultures.
While the Mustika features a rich jewel tones palette, the anniversary capsule is dipped in softer hues that work well for day events. Crafted with chiffon fabrics, the collection lays out eight different baju kurung, with details such as pleated sleeves or cinched waists. The clean and no-fuss silhouettes are tailored for those who prefer a minimal yet jolly festive look.
Hanya by Ezzati Amira
As a community-driven brand, Hanya has always been the local brand that provides designs that are essential to our wardrobes while embracing and infusing traditional and heritage touches of our cultures. This year, the crowd-favourite label pep its Raya collection up, together with local designer Ezzati Amira.
A delightful mix between Hanya’s signature pastel tones and Ezzati’s predilection for the colours burgundy, lime, and black, the festive collection features over 20 designs that are fitting for every setting, from day to night. Taking an innovative step, one of the many highlights of the collection is a matching blazer skirt suit—that can also be worn separately with other pairings, talk about versatility! We also have our eyes on the Poppi Kurung, a whimsical take on the traditional baju kebaya. Paired with a matching skirt, the pleated top is added with fluted cuff sleeves and lace trimmings, making it a perfect piece for your day-to-day rotation.
Kit Woo
Renowned for its unique approach to suitings, Kit Woo unveils its inaugural Raya capsule collection that explores the essence of heritage wear, blending them into the designer’s signature deconstructed cuts and gender-fluid silhouettes.
A collection that embodies both unwavering strength and grace, the designs are inspired by Silat, a treasured martial art rooted in Nusantara. Built upon traditional Malay garments, the designer showcased a lineup that is reinterpreted with modern tailorings, featuring elements such as sculptural drapes and layering, crafted with materials such as denim, chambray, and Oxford shirtings.
Even with a neutral palette like white, black, and indigo, the designer never plays on the “safe” side—details such as asymmetric collars or adjustable drawstring design on jubah, add subtle yet fun twists to a look. A traditional Samping for instance, is reimagined with well-structured contemporary designs like jetted pockets or a denim version featuring a raw selvedge edge detail and oversized patch pocket.
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