MFW: A Tactile Feast At Emporio Armani Spring/Summer 2025

For Spring/Summer 2025, Emporio Armani delivered a technicolour fusion of past and present with a show that celebrated the defiance of Giorgio Armani’s timeless elegance during a time when fashion’s trend turnover feels higher than ever.

The focal point of both the show’s invitation and runway centrepiece—a striking image of a female model in a men’s suit and tie—harked back to an era when such a look was radical. But as Armani himself notes, what was once a bold statement of gender equality has evolved into a playful embrace of fluid fashion. “The invitation for this fashion show portrays a model wearing a tie,” explained Armani. “It is a photo from my past, yet it also represents the future. Once radical, today, the look becomes a game.”

This sentiment of transformation rooted in authenticity is at the core of the Italian designer’s approach. His philosophy of “changing so as not to change” was echoed throughout the collection with fresh interpretations of signature tailoring, particularly with women’s suiting that was kept sharp yet playfully gamine. A colour palette of mostly crisp grey, black, hot pink and cobalt blue masterfully balanced both structured and diaphanous silhouettes, offering a sense of timelessness that could endear any generation.

A visual dance between tradition and innovation, the collection brought a youthful energy to looks with unexpected details like harnesses and sporty shapes, while impeccable tailoring and eveningwear delivered the House’s glamorous legacy. As one of the longest-standing creative directors in the business right now, it’s no wonder the luminary is pondering where the industry is going, but balancing past and future is what Armani does best. And even after recently celebrating his 90th birthday, it’s his steadfast vision that has seen the brand become so enduringly relevant.

As another notable first, Mr. Armani shared the finale spotlight with his menswear and womenswear studio directors, Nicola Lamorgese and Marco Brunello. This moment signified a shift toward a more collaborative approach, reflecting the changing landscape of fashion itself, particularly as we witness incessant shifts in leadership at luxury fashion houses.

And speaking of chance, the show’s notes also touched on the appeal of brick-and-mortar stores amidst global drops in sales across in-store spending. As Armani urges, there is an irreplaceable power in human connection and the tactile allure of luxury—and anyone who has ever owned a piece of his legacy will attest that when it comes to real-life quality, he certainly knows what he’s talking about.

This story first appeared on GRAZIA International.

READ MORE

MFW: Sleek Equations. At Max Mara, A Trigonometrical Twist On Tailoring

MFW: Fendi Celebrates Its 100 Year-Heritage For Spring/Summer 2025

Bobbi Brown Just Told Us The Five Make-Up Rules Every Woman Should Know