The world of fashion has been abuzz with all things LOEWE lately, and for good reason. From Rihanna’s stunning all-red outfit designed for her halftime Superbowl performance-slash-pregnancy announcement to Beyonce’s jaw-dropping crystal-studded bodysuits that she wore on her Renaissance world tour, LOEWE has been at the forefront of fashion innovation and creativity. And now, they have added yet another notch to their belt by collaborating with On.
The LOEWE x On collaboration brings us the Cloudtilt—a shoe that melds both style and comfort. The Cloudtilt is inspired by the endless, expressive possibility of movement and is the first shoe in On’s lifestyle range to incorporate CloudTec® Phase technology—in other words? Taking each step with these babies simply feels as if you’re walking on cloud nine. With its computer-generated midsole, which also happens to be the first all-original brainchild of the Spanish house and Swiss performance shoe brand, the Cloudtilt offers unparalleled cushioning with fewer components, making running a whole lot more fashionable.
The Cloudtilt will be available in two drops, each with its own unique colour palette. The first drop, which launched on 12 October is available for purchase now in 5 colourways: All Black, All White, All Navy, Purple Rose, and Lime Green. But that’s not all, the next drop will come in January, with more colours—but until then, we suggest keeping these sleek sneakers in your mind as they’re sure to impress. The collection is available at selected LOEWE and On stores and online.
This story originally appeared on GRAZIA Singapore.