It’s not every day that a bag feels like a love story, but LOEWE’s latest launch is exactly that—a tribute to the brand’s Spanish roots wrapped in buttery-soft leather. Introducing the Madrid, the newest addition to its luxury leather goods lineup and arguably, the star of Spring/Summer 2025. The handbag is more than just a seasonal piece; it’s a nod to the house’s heritage. Named after the city where the brand was born in 1846, it draws inspiration from the craftsmanship that still lives on at the ateliers today.
Debuted on the runway in Paris, the Madrid made a quiet yet powerful statement. Its soft trapezoid silhouette, crafted from specially developed calfskin, is both architectural and feminine. As with anything LOEWE, the attention to detail is exquisite: pleated sides cinched with tubular leather straps, plush shoulder padding for comfort, and an interior lined in smooth nappa leather for a touch of indulgence. The hardware? A magnetic gold Pebble closure and an exaggerated asymmetric zip detail for an unexpected edge.
Offered in three sizes—small, medium, and large—the Madrid bag suits every kind of carrier, from minimalists to maximalists. Colour-wise, it leans into the LOEWE palette of rich, wearable hues: black, dark burgundy, olive, and burnt red. Each shade feels classic yet contemporary, allowing the form and finish to do the talking. Whether you favour timeless black or a pop of burnt red, this bag is practical as it is collectable.
Fronting the campaign is Canadian actress and director Taylor Russell, a LOEWE muse known for her ethereal on-screen presence and adventurous personal style. Shot by renowned photographer David Sims, the campaign captures Russell drifting barefoot through the misty Collsacabra mountains in Catalonia, clutching the Madrid bag in hand. The images echo the spirit of the handbag itself—dreamy, grounded, and poetic.
Under Jonathan Anderson’s creative direction, LOEWE has become synonymous with artful simplicity and elevated eccentricity—and the Madrid handbag is no exception. It’s luxurious without trying too hard, a piece that looks equally good on your shoulder in the city or as part of a curated wardrobe edit.
And from 3 April onwards, it’s available to carry home. For more information, please visit the website.
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