As the Chinese New Year 2025 comes rolling in, it calls for a wardrobe makeover, ideally with a delightful mix of local fashion brands. As much as we enjoy the convenience of shopping at department stores or high street names, local fashion labels are always our go-to. Not only do these local designers understand our needs—given our weather and practices—but they also have similar upbringings and are capable of portraying our cultures through a lens closer to our hearts, preserving the time-honoured regalia without sacrificing the versatility.
As we enter the year 2025, more local fashion enthusiasts place versatility high on their list—we want to wear our garments as much as we can, even if it’s made for festivities like Chinese New Year. This can be seen in the surge of denim designs this season, ornated with traditional elements like frog buttons or mandarin collars. That being said, whichever camp you are in, be it the classic or the contemporary, these local fashion designers offer some of the most captivating Chinese New Year looks that would decorate your wardrobe.
Khoon Hooi
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Impeccable craftsmanship adorned with intricate details, Khoon Hooi stands out every year for its unparalleled modern elegance—perfect for those who need an evening number for the lavish Chinese New Year banquets you will be attending. The 2025 Gold collection unveils a series with more than 20 designs made with brocade or velvet, from figure-hugging classic qipaos to co-ords with contemporary touches. The highlight of the collection is the denim pieces. While the skirt set features detachable feathers accentuating the hemlines, the trouser set comes with a flared denim bottom and a well-tailored vest.
Shop the collection here.
Hanya
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If twinning with your partners or your family members is your annual routine, look no further. Hanya brings forward matching sets for daughters and mothers, as well as family sets, available in two designs, the Embroidery and the Jacquard. Drawing inspiration from the shan shui paintings—a form of ancient Chinese art that highlights the serene landscapes, the Embroidery collection features pagodas, cherry blossoms, and flowing trees in blush shades. The Jacquard collection, on the other hand, features pagoda and mountain motifs woven against the champagne-coloured fabric.
Shop the collection here.
Maarimaia
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If there’s a local designer brand that aces in the game of qipao, it will be Maarimaia. For this year’s Chinese New Year collection, the “Charmed” series features 16 pieces that cater to varied settings and occasions. Aside from the signature brocades that Maarimaia is known for, details like floral appliques, feather hemlines, dangling collar buttons and voluminous puff sleeves too, turn heads. Worth mentioning is also the trousers set silhouettes that are not too oversized with tapered trousers—perfect for petite frames.
Shop the collection here.
Rizman Ruzaini
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20 years in the scene, Rizman Ruzaini is renowned for placing its unrivalled craftsmanship at the forefront. From ready-to-wear to celebrity dressings, the local brand floored us with the intricate details. Heavily influenced by Shanghai in the 1920s, Rizman Ruzaini got us in awe with 38 impressive designs for the celebration. Dresses decorated with pleated fan detailing, either on the necklines, waists or sleeves, catch our attention, especially topped with the signature beadwork. Evening gowns in sumptuous velvet and ornate cut-outs too, are the epitome of elegance. For those who are bold with their sartorial choices, the embellished square pieces inspired by the court dress will make heads turn.
Shop the collection here.
Innai Red
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In the inaugural campaign with local calligrapher Fong Sheeney, Innai Red reveals its Bloom collection for the festive season. As the name suggests, the collection features form-fitting qipaos, dresses and co-ords that are adorned with flower detailings, presented through 3D handmade floral appliques, hand-dyed plumage, beaded trims and buttons that add characters to the garments. Despite the minimalistic designs, the pieces are crafted with light-weighted brocades. You can also choose between embroidered lace, elegant Guipure lace, textured printed organza and taffeta with a perfect sheen.
Shop the collection here.
Shaofen
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Aside from championing sustainability, Shaofen is also a local fashion label that excels in fluid designs, breaking the gendered clothes norms. Cheongsam and Samfu were reinterpreted with sculpted silhouettes. The boxier structure also makes it easier to wear in our hot and humid weather, allowing maximum air ventilation. Unlike the conventional floral and brocades, these pieces from Shaofen were made with colourful plaids, lustrous metallic gloss, and reversible denim. Often decorated with festive symbolism, garments made for the celebration are challenging to incorporate into our day-to-day lives. With a modern and comparably minimalist take, these designs marry both traditional and contemporary elements seamlessly.
Shop the collection here.
Behati
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Not many make the old new again like Behati does—oversized tailoring, the batik prints and the pankou in exaggerated amounts and sizes. Aside from Behati’s signature clean yet bold taffeta pieces, those who favour maximalism would also appreciate the genderless suits made using the traditional brocade of China, featuring cloud and dragon motifs. Creating pieces that embrace the roots of a Chinese with a Nusantara background, batik of various colours and patterns are reimagined into garments that feature a mix of elements such as Mandarin collars, hand-knotted pankou, Kekek and Pesak panels, in a harmonious approach.
Shop the collection here.
Fiziwoo
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With brilliant construction, Fiziwoo never fails to stun us with its attention to detail. Open for pre-order now, the local brand rolls out a 35-piece collection for the celebration, highlighting premium silk brocades embellished with handwoven jacquards and metallic accents. A nod to traditional craftsmanship and Chinese heritage, the women’s collection shows off the brand’s flawless beadwork featuring designs inspired by traditional motifs. Skewing slightly away from a conventional silhouette, however, the collection also features contemporary designs such as asymmetrical cuts and voluminous puffy sleeves.
Pre-order here.
Habib
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Another colour that dominates the Chinese New Year apart from red is gold. Unveiling a dazzling series of 999 and 24-karat gold jewellery, Habib flaunts its artisanship with 5G and 5D gold-making techniques to welcome the new year. Intricate pieces that feature motifs such as flowers, butterflies and more, the 999 collection is a perfect addition to elevate a look. For those who are looking for timeless designs that are worth investing in, the Oro Italia 916 collection offers an expansive range of designs that are hand-finished by Italian artisans. Adding colours to the jubilant celebration is a norm and if wearing colourful garments is not up your alley, decorate your outfit with the diamonds and gemstones collection.
Shop the collections here.
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