Shopping for a new 2025 wardrobe is a customary and significant part of the Chinese New Year preparation—a perfect excuse for you to splurge on yourself, getting rid of the old and in with the new fashion must-haves. For those who only have neutrals, blacks, and muted hues in your rotation, take this as an opportunity to cash in on pieces of brighter—and auspicious—colours. Trust us, a pop of red goes well with your all-black day-to-day look.
Understanding the fashion climate in today’s age, we know very well that not everyone is adhering to the age-old tradition of starting the year fresh with a whole set of new garments. The idea of creating a festive wardrobe with single-use pieces does not sit well with us either. Much to our delight, many fashion brands are sizing up sustainability strategies in making festive pieces versatile in terms of styling or with a circular approach. COS, for example, is making bag charms from repurposed leather.
The core message here is that, if you have to get something new, might as well invest in one that will last you through the fleeting trends. Loewe‘s Chinese cloisonné, for instance, are collectibles, if not a pièce de résistance. Ahead, we put together a shortlist of Chinese New Year collections amongst the trove of offerings.
The Best Fashion Brands for Chinese New Year 2025
Loewe
A bastion of contemporary craftsmanship, the Spanish heritage leather brand pays homage to the ancient art of Chinese cloisonné with a sui generis collection. An enamelling technique for decorative arts, the Chinese cloisonné is traditionally used in the royal court and is now highly sought-after by collectors.
Together with an expert enameller Xiong Songtao, two sets of cloisonné works that include a Nest bag with snake head and lotus cloisonné details, and necklaces with cloisonné pendants featuring the snake, monkey, and cloud motifs. The colourful enamelwork is also translated onto garments, feasting our eyes with a range of special edition ready-to-wear, signature bags, shoes, and accessories.
Shop the collection here.
Emporio Armani
Emporio Armani welcomes the year with much comfort, unveiling an array of athleisure pieces. As seen on the global ambassador Jackson Yee, snake embroidered garments such as tops, bottoms, and reversible chenille bomber jackets. Alongside the black and red ready-to-wear, the collection also includes jewellery and watches. The 32mm woman’s watch features a white mother-of-pearl dial with a crystal-encrusted snake motif, finishing with an oxblood red lizard texture leather strap. Plated with 14k rose gold, the earrings and necklace in the shape of snakes are adorned with dark ruby-coloured stones, making them a perfect gift for someone who is born under the Snake zodiac sign.
Shop the collection here.
COS
Known for its pared-back minimalistic design, COS released a capsule collection for those who appreciate clean silhouettes, incorporating traditional elements like knots as bag charms—a subtler approach to the charming trend that elevates an outfit. Made with repurposed leather, these traditional Chinese knots come in four designs: the Cross, Peace, Ice Blossom, and Double Ear knot, each featuring a varied stone that carries different wishes. The London-based label also tapped Chinese textile artist Amber Chen for a tapestry installation featuring hand-woven jacquards, The Unwrapped-Wrapper. You can find the artwork in selected stores around Malaysia, Singapore, and China.
Sandro
A preppy take on festive dressing, Sandro reveals a collection dipped in a soft pastel palette, echoing spring sentiments. While snake motifs were plastered on hoodies and cardigans for menswear, pearl embellishments were added along the neckline or as buttons on pieces such as dresses, denim tops, shirts, and knit vests. The highlight of the collection is the tweed pieces available in shades of cream. Be it a vest, a jacket, or shorts, tweed has become a hallmark of elegance and sophistication that can be worn to either a formal or a smart casual occasion. Pairing it with denim, however, adds a casual and modern twist to the look.
Shop the collection here.
Maje
What’s better than ringing in the year with shimmering looks? Featuring denim, polo shirts and knit ensembles, Maje brings out all the bling with its 2025 Lunar New Year capsule offerings. Adorned with embellishments like sequins and rhinestones, the exclusive collection is available in delicate colours such as pastel pink and blue. What draws our attention to this capsule is its versatility. Pieces like cable knit cardigans feature detachable collars, perfect for festive occasions with the encrusted collar, yet work well for year-round wear without it.
Shop the collection here.
Self-portrait
Starring the legendary actress Carina Lau, Self-portrait unveiled an exclusive collection and campaign that reminiscences the heydays of Hong Kong cinema. Named ‘Acts Behind the Silver Screen’, the campaign unfolds two chapters that focus on the vibrant culinary culture and the bustling streets of the city. Through the nostalgic cinematography and impeccable acting, the campaign is music to every cinephile’s ears. The award-winning performer was seen donning various pieces from the Lunar New Year 2025 collection throughout the short film. From the brown check jacket paired with the crepe shorts to the voluminous candy-coloured shearling coats as well as the heart-shaped clutch covered with red diamante topped with an embellished bow, the collection features well-designed pieces that are also wearable on other occasions.
Shop the collection here.
Polene
Polene is making a mark in the leather goods industry for its craftsmanship and distinctive designs as the Paris-based brand becomes a byword for timelessness. Made by leather goods artisans in Ubrique, a town in southern Spain renowned for its highest-calibre leathers. For the celebration, Polene introduced a limited-edition design, the Lopio line. Taking after the shape of a Chinese lantern, the bucket-shaped bag is made up of twelve leather panels. In an exquisite shade of garnet-red, the languish panel resembles the red packet.
Shop the collection here.
Fendi
Celebrating not just the Chinese New Year in 2025 but also its centenary, Fendi is bringing us back to fashion in the noughties. Revisiting the emblematic “monster eye” design—apt for the occasion as it also resembles a pair of snake eyes, the Fendi Eyes was first introduced in Spring/Summer 2014 as a furry Bag Bugs bag charm. Now slathered on the signature Baguette, Peekaboo, Roll, and Mon Trésor, these colourful bags are reimagined with a festive hint. Apart from the assortment of leather accessories, the ready-to-wear is donned with the orchid print that originally appeared in the Spring/Summer 2015 collection. To level up the vibrancy of the Fendi Eyes bags, these garments feature delicate floral patterns in soft hues of pink, beige, and red, a subtle nod to the House’s legacy.
Shop the collection here.
Tod’s
Timeless, refined, and understated, Tod’s released a limited collection that trumpeted its stellar craftsmanship. The sleek and no-frills T Timeless crossbody bag is dipped in a fresh shade of red, complementing the gold accents and the T buckle. For those who are familiar with the Italian artisanal shoemaking brand, the enviable quality is the signpost of its footwear. The Gommino, for example, resonates with wearers through generations. Firstly revealed in the late 1970s, the moccasin features its trademark rubber pebbles on the sole and is coloured in red for the celebration. Not forgetting the T Vintage Sneakers that feature red leather detailings and heel counter, the pebble-soled kicks complement a clean and contemporary look that contrasts with its retro design.
Swarovski
The snake motif stays relevant in jewellery-making for many reasons, with its infinite design possibilities topping the list. Spiral, twist, and coil, just to name a few, Swarovski rolls out a collection that captures the snake in motion. Featuring pendants, bracelets, earrings and a brooch, the centrepiece of the collection is a gold-tone plated pendant. Ornate with Swarovski Zirconia crystal of all shapes, the pendant features a snake wrapping around a single Swarovski Crystal Pearl. You can also pick between a red dancing stone accented with a red gold-toned plated or rhodium-plated pendant with a clear Swarovski Zirconia at its heart.
Shop the collection here.
Burberry
Beige and blue are always the trophies at Burberry but for the Chinese New Year 2025 collection, the heritage fashion brand paints its rich British heritage with red, from outerwear to trench dresses, and of course, the iconic Burberry Check scarf. Accessories such as bag charms too, top the gifting list this year. Alongside the collection, Burberry also tapped bamboo-weaving artist Qian Lihuai for a craft installation. Namely the “Us” series, Qian showcased nine artworks that are handwoven and moulded into serpent form, not just to celebrate the zodiac year but also to represent the tightly knitted relationship between families that the celebration is grounded in.
Shop the collection here.
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