Red is the New Black: Red Reigning Supreme as the Hottest Colour This Fall
Cue Doja Cat's "Paint the Town Red".
When it comes to fashion, some colors simply have a timeless allure, and this fall, there’s no doubt that red is the reigning champion.
From the runways of Milan to the streets of New York and on the backs of celebrities, red is taking the fashion world by storm this season.
Red at Fashion Week FW23
At the heart of the fashion universe, Fall 2023 runway shows were awash with bold red statements. Top designers like Valentino, Hermès, and Balmain embraced the fiery hue in their FW23 collections, proving that red is the color to watch this season.
Valentino’s collection featured stunning red gowns that exuded elegance and sensuality, while Hermès’ dark and dramatic red pieces paired with textured fabrics were a mesmerizing blend of Gothic and romantic aesthetics. Balmain, on the other hand, brought a modern twist to red with sleek silhouettes and bold accessories.
Street Style Red Fever
Fashionistas around the world have been quick to adopt this trend, turning the streets into a veritable sea of red for the most recent SS24 fashion weeks, predominantly in Milan. From scarlet leather suits to cherry-red dresses, the streets are bursting with creative interpretations of this classic color.
Red accessories like pointed toe pumps, tights, and red lips have also been spotted, adding a pop of vibrant color to each outfit. Red is not just a color on the runway; It’s a statement of confidence and empowerment in street style.
Celebrities Leading the Red Charge
Celebrities have taken notice of red’s allure as well, and have been flaunting this fall’s hottest color at events and in their daily lives.
A-lister it-girls like Sofia Richie Grainge, Hailey Bieber, and Emily Ratajkowski have been seen rocking red styles that command attention and make bold statements.
Embracing the Color of the Red Carpet
Red isn’t just a color, it’s an emotion, and celebrity stylists understand its power. Whether it’s fiery red couture gowns, crimson power suits, or cherry-red corsets, designers have harnessed the energy of red to create unforgettable pieces for Hollywood’s biggest names on this season’s hottest red carpets.
But why has red captured our collective fashion imagination this fall? Red symbolizes passion, power, and confidence. In a world where self-expression is key, red is the perfect color to convey a sense of individuality and strength.
It’s a color that demands attention and exudes a sense of self-assuredness that’s both bold and beautiful — and it’s also, of course, right on trend for the classic fall season of Red Delicious apples and crimson leaves.
If you’re looking to make a statement this fall, there’s no better way to do it than by embracing the hottest color of the season: Red. Whether you’re adding a pop of red to your outfit with a killer pair of heels or going all-in with a stunning red dress, you can’t go wrong with this eye-catching color.
Get ready to paint the town red and let your inner fire shine through this fall!
SHOP SOME OF GRAZIA‘S FAVORITE RED STYLES THIS FALL: