What do actor Evan Mock and model-singer Mika Hashizume have in common? Besides being born and raised in Hawaii and enjoying outdoor sports, they are also ambassadors for eyewear brand Maui Jim. For the uninitiated, Maui Jim is one of those if you know, you know eyewear brands that outdoor enthusiasts love.
It all started in 1987, with Maui Jims being a small company selling sunglasses along Ka’anapali beach in Lahaina, Maui. The nature of the environment, with surfers in abundance, prompted them to engineer the PolarizedPlus2® lens to protect the eyes from intense glare and UV rays. These lenses eventually became the cornerstone of Maui Jim’s Classic collection, consisting of seven eyewear styles. Today, the brand has expanded to include over 125 eyewear styles, some of which appear in their new “Color You Can Feel” campaign featuring the Ekahi collection.
“Color You Can Feel” was inspired by the appreciation of light and colour—something Maui Jim holds dear to heart, especially since they specifically crafted prescription technology and their PolarizedPlus2® technology to ensure that wearers will be able to appreciate the beauty and wonder of the outdoor landscape while keeping their eyes protected. Whether you’re on a sporting adventure or simply out in the city on a sunny day, Maui Jim’s sunnies have your back.
It doesn’t hurt that the sunglasses are functional and aesthetically pleasing.
Check out the Maui Jim Ekahi collection pieces
Maui Jim’s eyewear pieces are available at Kering Eyewear Boutique by MOG Prestige and MOG outlets.
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