Ready your cameras and pick out your best outfits—preferably one that’s accessorised with a Coach Tabby—because there is a massive Coach installation at the Pavilion KL entrance waiting for you, alongside games and prizes. Coach has recently unveiled their 2024 Ramadan bespoke experience for the second time in Malaysia, and it’s an exciting one. Let’s walk you through it.
First, make your way to the main entrance of Pavilion KL—you won’t miss the giant Quilted Tabby bag in Canary. Walk through the tunnel and get immersed in the digital art experience that features the star and crescent moon motifs in quilted patterns, all in the spirit of the festive season. Next, ready your phones—not for photography purposes just yet, but to play some games and stand a chance to win a Quilted Tabby bag.
But wait, is it time for iftar already? On Fridays to Sundays, the Coach installation will also feature a cart offering complimentary pre-packed dates so you can break fast in time. While you’re checking the installation out, don’t forget to explore the Coach Spring 2024 collection, which weaves a story of finding the courage to discover what it means to be real in your own way, in line with the brand’s “Courage to Be Real” campaign. Of course, the Quilted Tabby bag is also part of the Spring 2024 collection, available in stores now. If you haven’t started your Raya shopping yet, now’s the chance.
The Coach 2024 Ramadan installation will be up from 14 March to 14 April in Pavilion Kuala Lumpur. Stores across Malaysia will be transformed into one-of-a-kind shopping destinations, inspired by the Spring collection. Check out the gallery below to see which of our favourite celebrities and influencers who have already made their way there.
