Bag of the Week: The Gucci Softbit Bag

The arm candy that is sumptuous and scrumptious.

Bag of the Week is a franchise that highlights the latest, most hyped luxury bags. Each week, we showcase a bag that is generating significant buzz, whether for its design, exclusivity, or popularity. This week, we’re shining the spotlight on the Gucci Softbit bag.

It’s clear that the hobo bag is having a major moment—every brand is jumping on board, each adding their own signature twist and unique touch to the silhouette. Gucci’s new Softbit bag is no exception, quickly emerging as the house’s latest standout piece. So, what’s special about it?

When you think of Gucci, it’s hard not to immediately picture their iconic horsebit design. Introduced by the founder of the house, Guccio Gucci, this timeless symbol was inspired by the English racing set. Over the years, the horsebit has become the very essence of Gucci. The element isn’t just about making the brand stand out; it also represents a legacy of luxury, craftsmanship, and enduring style.

But did you know Gucci also has a half-horsebit design? First unveiled in the 1970s as a decorative accent on bags, the half-horsebit became a staple, serving both aesthetic and functional purposes throughout the following decades, until the early 2000s.

For the Gucci Pre-Fall 2025 collection, then-creative director Sabato De Sarno blends the essence of the 1970s with a contemporary vision of the brand’s heritage, bringing fresh energy to Gucci’s iconic codes. This fusion of past and present highlights craftsmanship, experimentation, and distinctive details, such as the return of the half-horsebit symbol—more than 20 years later—seen in the new Gucci Softbit bag.

Made from buttery-soft grained calfskin leather, the Gucci Softbit bag brings a fun twist to the classic hobo shape with its sleek triangular silhouette and open-face closure, held in place by a gold magnetic half-horsebit—just the right mix of laid-back and luxe. Inside, you’ll find a removable leather pouch to keep your bits and bobs in check.

Offered in a range of easy-to-style shades and two sizes: the roomy Maxi and the versatile Medium, the Softbit is a fresh take on an iconic design. The mix of structure and softness makes it incredibly versatile, ready to polish your daytime look or add a hint of glam after dark.

The Gucci Softbit bag has quickly become a favorite among various style icons. K-pop idol Leeseo of IVE, Korean fashionistas Kim Na Young and Ashley Choi, as well as models Yoon Ejae and Shin Hyunji, have been spotted carrying it. Local influencers like May Ho, Fyrone Taylor, and Felicia Tavia have also embraced the Softbit.