Bag of the Week: Longchamp Le Roseau Bag

A rural idyll.

Bag of the Week is a franchise highlighting the latest and currently most hyped luxury bag. This week, we spotlight the Longchamp Le Roseau bag.

Some bags follow trends; others set them. Longchamp’s Le Roseau is firmly in the latter camp. Since its debut in 1993, this signature tote has effortlessly evolved with the times while staying true to its Parisian roots. For Summer 2025, Le Roseau takes a fresh turn, embracing the countryside charm with new colors, prints, and textures—all while keeping its signature bamboo clasp as a mark of timeless sophistication.

Longchamp envisions a season of “living green”, where urbanites trade city streets for rolling fields—but one thing remains constant: their Le Roseau bag. Whether it’s the spacious XL tote that fits everything from work essentials to weekend getaway must-haves, or the crossbody format for those who prefer to travel light, the collection ensures effortless style no matter the setting.

This season, Le Roseau channels nature with tactile finishes and earthy hues. Gingham prints evoke sun-dappled picnics, while denim embroidered with delicate white flowers brings a touch of market-fresh charm. Meanwhile, the classic leather versions appear in seasonal shades of ginger, bark, and root, accented by a new pale gold bamboo clasp, reminiscent of golden wheat fields swaying in the summer breeze.

Le Roseau is a companion for every facet of life. Need a polished handbag for gallery visits? A bucket bag that sparks conversation over brunch? A roomy tote to carry your laptop between meetings? Le Roseau adapts to every occasion while remaining unmistakably elegant.

Below, let’s take a look at the style icons like, Li Yitong, Freen Sarocha, Scha Alyahya—along with many others—who have embraced the bag. With Le Roseau, Longchamp proves that practicality and Parisian charm aren’t mutually exclusive—they’re effortlessly intertwined.