Kris Jenner has always known how to make a statement. From her razor-sharp business acumen to her signature pixie cut, the Kardashian-Jenner matriarch has turned personal branding into an art form. But her latest transformation? A sleek, shoulder-length bob that has the internet buzzing — and could just be 2025’s most powerful hair move yet.
Unveiled during a family wedding, and posted to Instagram on March 24, Jenner’s new power bob marked a striking departure from the iconic cropped cut she’s sported for years. Styled in a glossy, wet-look finish with a dramatic front curl, the makeover instantly drew comparisons to her daughter Kim Kardashian’s similarly sculpted hairstyle from the 2024 LACMA Gala. Social media erupted with reactions, with fans quipping, “Looking like kim here 😍” while others marveled at how seamlessly Jenner blends maternal legacy with modern glamour.
But this isn’t just a hair switch-up — it’s a power move.
The Power Bob Renaissance
Long associated with chic sophistication, the bob has evolved far beyond its 1920s flapper origins. In 2025, the “power bob” represents authority, versatility, and a refusal to fade quietly into the background. It’s a haircut worn by women who mean business — and Jenner is no exception.
“Hair is a great way to express yourself, and it’s fun to change it up and show different sides of your personality,” celebrity hairstylist Chris Appleton, the visionary behind many of the Kardashian-Jenner family’s most iconic looks, wrote on Instagram when referencing a bob cut he did for Camila Cabello.
Jenner isn’t alone with the bob trend. Fashion-forward figures like Victoria Beckham, Anna Wintour, and Amal Clooney have all embraced variations of the power bob, reinforcing its status as the ultimate no-nonsense style statement. Whether it’s worn razor-straight or with tousled waves, the bob is having a moment — and this matriarch may have just solidified its reign.
Why the Kris Jenner Power Bob Is a Branding Masterstroke
Jenner’s new look isn’t just about aesthetics — it’s a calculated refresh. As the Kardashian-Jenner empire continues to evolve, this hair transformation symbolizes reinvention while subtly aligning her image with her daughters’ ever-shifting beauty standards. It sends a clear message: at 69, the original momager isn’t slowing down — she’s setting the pace.
In the age of viral beauty moments, even a haircut becomes an extension of the brand’s narrative. With the launch of the Kardashians’ latest Hulu season and a fresh wave of business ventures on the horizon, Jenner’s power bob feels both timely and intentional — an outward signal of yet another career chapter in motion.
How to Get the Kris Jenner Power Bob
Thinking of making the chop? Experts agree that the key to nailing a power bob lies in the details. “Getting the right haircut for your face shape is a total transformation — it’s not just a cut, it’s hair contouring, shaping and enhancing your features to bring out your best look,” advised Appleton.
For an ultra-glamorous finish like Jenner’s, request a “liquid bob” at your next salon visit — a sleek, high-shine take on the classic style. Maintenance is minimal, but regular trims every six to eight weeks keep the shape crisp and the message clear: you’re in charge.
As for Kris Jenner? She’s once again proven that reinvention isn’t just for the next generation. Sometimes, all it takes is the right haircut to remind the world who’s boss.
This story first appeared on GRAZIA USA.
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