The world is filled with light—vibrant colours, brilliant cities, and wonders at your fingertips. This Mother’s Day, celebrate the people who nurtured within you the spirit and imagination to explore it all with a gift infused with joyful extravagance.
From dazzling statement pieces to delicate, everyday treasures, Swarovski offers the ultimate in luxury gifting. Within each creation lies a celebration of craftsmanship, self-expression, and emblems of love, designed to reflect the Maison’s legacy of innovation. With over 130 years of crystal mastery, Swarovski continues to craft pieces that transform ordinary moments into something extraordinary.
This season, this transformation takes centre stage as Swarovski unveils its Spring/Summer 2025 campaign: Mathemagical Metamorphosis. In honour of its 130th anniversary, the House joins forces once again with global pop icon and brand ambassador Ariana Grande.
Marking Grande’s third collaboration with the jewellery house, the campaign serves as a vibrant homage to transformation, self-expression, and the enduring allure of crystal craftsmanship.
Captured through the lens of renowned photographers Mert and Marcus, the campaign channels the curated cool of 1960s pop-mod aesthetics. The Wicked star embodies this era’s dynamic spirit, adorned in a kaleidoscope of pastel hues and bold crystal jewellery, reflecting a departure from the Old Hollywood glamour of her previous Swarovski moments.
“I’m so excited that my creative journey continues with Swarovski, and I love the metamorphosis storyline of this new Spring-Summer 2025 campaign,” Grande shared. “Styled in a palette of vibrant colours and radiant crystal jewellery, this campaign felt truly uplifting and joyful.”
At the heart of the collection is the Millenia range, now reimagined in ethereal lilac. Each hand-set stone glows with whimsical glamour and regal undertones—an ideal gift for the mother figure in your life who shines with wisdom, grace, and strength. These bold yet timeless Rivière silhouettes are a statement of both legacy and style, resonating with Grande’s star power.
For the one who finds the magic in all, Idyllia invites you to escape into Swarovski’s Mathemagical Garden, where crystal petals blossom into fantastical flowers and butterflies. This collection embodies the brand’s renowned savoir-faire, blending technical artistry and sophistication with joyful creativity.
Dulcis brings a playful pop to the season, with resin-based designs inlaid with bold, joyful crystals—perfect for the mother who celebrates colour and creative layering. Meanwhile, Chroma debuts Chroma Twist, Swarovski’s first sustainably-minded line, incorporating at least 50% Swarovski ReCreated™ Crystals and 90% recycled metal.
Giovanna Engelbert, Swarovski’s Global Creative Director, articulates the vision behind the campaign.
“I’m intensely drawn to pop culture and the role of jewellery within it—it has the power to transform not just how you look, but how you feel,” she explained. “My vision is to create a new jewellery culture that is high-impact, fresh, and sharp; Ariana embodies this with both beauty and boldness that turns each piece into a symbol of radiance, movement, and joy.”
There is no limit to the gratitude we feel for the special people in our lives who guide and nurture us, but Mother’s Day provides the perfect opportunity to express it with flair. With Mathemagical Metamorphosis, Swarovski’s storied history and contemporary vision stand the test of time, bringing together the transformative power of jewellery and the vitality of pop culture to provide a gift that truly sparkles.
This Mother’s Day, gift her more than jewellery. Gift her the joy she gave you, reflected in crystal clarity.
Discover more about the campaign here or shop the ultimate Swarovski Mother’s Day edit below.
This story first appeared on GRAZIA International.
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