By Gwen Flamberg

Update Your Spring 2025 Fragrance Wardrobe with 14 New Scents of Style

The season's latest crop of fragrances offer sexy new takes on traditional gourmands and subtly spicy florals from Gucci, Brunello Cucinelli, Prada, and more.
new fragrances spring 2025
Georgia Fowler celebrates the launch of Christian Louboutin Fétiche La Rose at Chateau Margaux NYC / Madison McGaw/BFA.com

The longer, warmer days of Spring usher in a desire for a playful fragrance and, really, a whole new wardrobe of coveted items for the season, including a beauty haul. While makeup for eyes, lips and cheeks morph to wispier, more lightweight textures and luminous metallic hues, the scents of the moment are decidedly powerful pops of sensual aroma, heightened by the unbridled mood of the season. Here, fresh favourites — many interpretations from iconic fashion brands — worth a second spritz. One may even become your new signature!

Brunello Cucinelli

Brunello Cucinelli
Brunello Cucinelli Sogno Notturno Perfume. SHOP NOW

Like lines of poetry, hints of violet and cumin unfold in Brunello Cucinelli’s Sogno Notturno Perfume, one of six gorgoeus scents in the Italian fashion house’s Incanti Poetici fragrance collection.

Gucci

new fragrances spring 2025
Gucci The Alchemist’s Garden Fiori di Neroli. SHOP NOW

Zingy bergamot and mandarin notes give The Alchemist’s Garden Fiori di Neroli a hyper-fresh start that softens into orange flower and jasmine.

Prada

Prada
Prada Infusion de Rhubarbe Eau de Parfum, RM825 for 100ml. SHOP NOW

A liquid interpretation of the Italian fashion house’s clever prints, Infusion de Rhubarbe Eau de Parfum melds green mandarin, rhubarb and rose.

Sage & Salt

new fragrances spring 2025
Sage & Salt Luna Absolute Extrait de Parfum.

Inspired by the energy of the full moon, Luna Absolute Extrait de Parfum, part of the first fragrance duo launched by Sage & Salt, is rich in mystical notes of pink pepper, cardamom and palo santo.

Jil Sander

Jil Sander
Jil Sander Miel.

Subtly sweet and sultry, Jil Sander Miel smells like buckwheat honey blended with vetiver and cedar wood.

Tom Ford

new fragrances spring 2025
Tom Ford Fucking Fabulous Parfum, RM1,755 for 50ml. SHOP NOW

With an increased dose of leather and the new addition of fir balsam and roasted tonka bean,  Fucking Fabulous Parfum is even sexier than the original cult favourite fragrance.

Maison Francis Kurkdjian

Maison Francis Kurkdjian
Maison Francis Kurkdjian Kurky Eau de Parfum, RM1,150 for 70ml. SHOP NOW

Good vibes in a spritz! With playful notes reminiscent of the tutti fruity candies of perfumer Francis Kurkdjian’s youth plus white musk and sandalwood, Maison Francis Kurkdjian Kurky Eau de Parfum is a grown-up take on lighthearted fun.

Marc Jacobs

new fragrances spring 2025
Marc Jacobs Daisy Wild Eau So Intense, RM580 for 100ml. SHOP NOW

Banana blossom, jasmine and amber in Marc Jacobs Daisy Wild Eau So Intense Eau de Parfum combine for a waft straight out of a fantasy.

Diptyque

Diptyque
Diptyque Orphéon Eau de Parfum, RM899 for 75ml. SHOP NOW

Be transported to the Parisian jazz club of the mid 20th century via the intoxicating fragrances of tobacco, smoky cedar, juniper berries reminiscent of gin and sexy, creamy tonka in Diptque Orphéon.

Les Eaux Primordiale

new fragrances spring 2025
Les Eaux Primordiales Vanille Supermassive Extrait de Parfum.

Vanille Supermassive from intellectual French newcomer Les Eaux Primordiales laces vanilla with sensual, earthy patchouli and musk for a unique, sophisticated twist on the traditional gourmand.

Carolina Herrera

Carolina Herrera
Carolina Herrera Very Good Girl Elixer, RM690 for 80ml. SHOP NOW

An amped-up version of the fragrance original, Very Good Girl Elixir is an intense cocktail of black cherry, vanilla and amber.

Christian Louboutin

new fragrances spring 2025
Christian Louboutin Fétiche La Rose Eau de Parfum.

The marriage of powdery rose and juicy cherry make for an unabashedly sexy aura surrounding Christian Louboutin’s Fétiche La Rose Eau de Parfum.

Jordan Samuel

Jordan Samuel
Jordan Samuel Cortile Dolce Eau de Parfum.

Notes of sugary almond in Cortile Dolce from Jordan Samuel Skin mingle with bracing lime leaf to conjure memories of a sun-soaked holiday in Sicily, the favourite destination of brand founder Jordan Samuel Pacitti.

U Beauty

new fragrances spring 2025
U Beauty Proem Eau de Parfum.

Hyper-feminine and multi-faceted, Proem, the first fragrance from U Beauty lushly layers rose with fruity and earthy notes.

This story first appeared on GRAZIA USA.

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