Bulgari’s Serpenti Infinito Exhibition has transformed Zhangyuan, one of Shanghai’s most historic neighborhoods, into an unparalleled cultural and artistic experience. In honor of the Year of the Snake, the Roman High Jeweler has reimagined its iconic Serpenti motif through a blend of art, heritage, and innovation, presenting an immersive exhibition that captures the serpent’s mystique and universal appeal.
The Serpent: A Universal Symbol of Transformation
Since its debut in 1948, Bulgari’s Serpenti design has become synonymous with transformation and timeless elegance. The Serpenti Infinito Exhibition expands on this legacy, featuring 28 extraordinary works of art by 19 Chinese and international artists. Eleven of these creations were commissioned exclusively for the event, including Refik Anadol’s “Infinito: AI Data Sculpture.” This mesmerizing digital installation, housed in a mirrored room, offers a kaleidoscopic journey into the infinite, perfectly echoing the serpent’s symbolism.
The exhibition unfolds in three thematic chapters — Crafting Serpents in History, Snakes in the Arts, and Contemporary Transformations. Each section offers a fascinating exploration of Bulgari’s High Jewelry and Heritage collections, alongside original artworks that highlight the serpent’s cultural significance across time and geography.
A Glamorous Opening Night
Bulgari CEO Jean-Christophe Babin welcomed 350 esteemed guests to the event’s star-studded launch. Hollywood icon and Bulgari Global Ambassador Anne Hathaway dazzled in a Serpenti High Jewelry ensemble, alongside Chinese superstar Liu Yifei, whose ethereal presence underscored the brand’s global reach. Other luminaries included Meng Ziyi, He Ruixian, and Li Yunrui, as well as Southeast Asian icons Cinta Laura Kiehl and Ho Ngoc Ha.
The evening unfolded within Zhangyuan’s revitalized compound, an architectural gem blending Chinese and Western influences. Guests enjoyed an exclusive exhibition tour and a live band performance, culminating in an unforgettable celebration of art, culture, and craftsmanship.
Bridging Cultures Through Tradition
Infused with Chinese New Year traditions, the exhibition celebrated cultural dialogue and shared values of renewal and transformation. Visitors participated in crafting Serpenti shadow puppets, writing personalized lucky cards, and savoring iconic Chinese dishes. This thoughtful integration of Chinese heritage with Bulgari design ethos created a rich, cross-cultural experience.
A Celebration of Craftsmanship
At the heart of the exhibition was an appreciation for Bulgari’s unparalleled artistry. Interactive workshops allowed attendees to witness the Maison’s master jewelers at work, offering a rare glimpse into the meticulous craftsmanship behind each Serpenti creation. Guests could also send Serpenti-themed postcards featuring designs by art students and children with autism, reinforcing Bulgari’s commitment to community and inclusivity.
Luxury Meets Innovation
Extending the exhibition’s reach, Bulgari Hotels & Resorts debuted the exclusive Serpenti Suite at the Bulgari Hotel Shanghai. These luxurious accommodations immerse guests in the world of Serpenti through curated designs and VR experiences that offer a virtual tour of the exhibition. The suites will roll out globally beginning this Chinese New Year, further highlighting Bulgari’s innovative approach to luxury hospitality.
A Vision of Endless Possibilities
The Serpenti Infinito Exhibition is more than an artistic showcase; it is a celebration of Bulgari’s enduring ability to merge tradition with modernity. By reimagining the serpent as a symbol of infinite transformation, the exhibition not only honors its historical significance but also inspires a vision of beauty that transcends time.
As the Year of the Snake unfolds, Bulgari invites the world to embrace creativity, elegance, and reinvention through its captivating tribute to the serpent. The Serpenti Infinito Exhibition is a testament to the Maison’s dedication to artistry, heritage, and innovation — qualities that continue to define its global legacy.
This story first appeared on GRAZIA US.
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