Shoes are the key to any outfit. They don’t just pull the look together—they make it. You could throw on a plain tee and jeans, put on some cute sandals, and you’re good for the day. Or, switch it up with a pair of pointy heels at night to instantly dress it up.
History fact: The footwear industry is one of the country’s oldest manufacturing activities; it has been around for over 100 years. It’s easy to overlook the incredible talent in our backyards, supporting local shoe brands not only means you’re getting something unique and high-quality, but you’re also helping out small businesses. Local brands are all about craftsmanship, sustainable materials, and designs you won’t find in every mall or chain store. So it only makes sense to give them some love, here’s our roundup of Malaysian shoe brands to look out for.
9 Local Shoe Brands to Shop From
Machino
You’ve probably seen these six-petal flower sandals all over your feed. It’s none other than the sister duo brand Machino, which truly celebrates being Malaysian. The name says it all: MA is for Malay, CH is for Chinese, IN is for Indian, and O is for others. The designs incorporate unique cultural details, from the intricate patterns of batik to the luxurious textures of songket and Chinese brocade—so each pair tells a story.
Most of us dread wearing heels because of the pain but Machino uses thick foam insoles on every pair so you can stand or walk for hours without your feet begging for mercy. The Hana line is their bestseller, a collection of strappy sandals and heels with their signature flower pattern—adding a feminine and sweet touch to every outfit.
Nelissa Hilman
From chemical engineer to renowned shoe designer, Nelissa Hilman has made a name for herself in the Malaysian footwear scene. Her brand is about classic designs with a youthful twist—made for women of all ages. Unlike fast fashion, they keep things small and only bring back the best designs. Their test-and-repeat model keeps waste low, ordering just enough and restocking only the popular items. Sustainability is at the core of what they do, but they’re also not afraid to have fun with colour, because let’s face it, black can be a little boring. Think bold blues, reds, and metallics. But if bright colours aren’t your thing, don’t worry—there’s also a great selection of nudes and earthy tones for a subtle look.
Kulet
KULET (ku-lit: skin in the Malay language) was founded in 2016 by two long-time friends, a brand that focuses on your staples with comfortable everyday silhouettes, in easy-to-wear tones. The name “KULET” comes from the nude colour palette that’s a key part of their designs, meant to look great on all different skin tones. And although its name translates to ‘skin’, the shoes are not made with animal-derived leather. Check out their collection of kitten heels that pair effortlessly with any outfit. If you’re looking for something beyond the classic nudes, the Julie Heel in Metallic Pink is for those still living their Barbie-core dreams.
Saoi
Saoi pronounced as ‘Say’, is a fashion brand that encapsulates the minimalist aesthetics of the modern-day it-girl. There are leopard-printed slingback heels, coquette-core pastel ballet flats, and kitten heels with just the right amount of ladylike detailing like tiny signature bows. The latest must-have? The Serena Orchid Heels. The heeled sandals are botanic-inspired accessorising at its best, with a large blooming orchid as the centrepiece of the footwear—elegant while making a statement.
Nazifi Nasri
You may know Nazifi Nasri for their viral Mini Orked bag, but the local brand actually started as a men’s footwear brand followed by dropping collections of women’s footwear. Specialising in leather, the decade-old brand has earned recognition for its leather men’s sandals, known for their lightweight comfort and clean lines. The label recently introduced the trending ballet flats, adorned with chic studs and cosy low heels for added sophistication. Plus, every piece receives the royal treatment, specially handcrafted by their talented shoemakers.
Lewré
The brand was founded all the way back in 1997 with a presence in more than 20 countries around Asia, the Middle East, Europe, and the United States, many don’t realise that it is a fully Malaysian brand due to its name. Designer Lewré Lew has designed shoes for royalties including Kate Middleton and other royals in Malaysia and Brunei. The label focuses on crafting elegant women’s shoes from stylish heels to comfy flats and wedges.
Kaki Republik
Here’s one for the beach girls looking for quality, waterproof footwear. Kaki Republik is an affordable shoe brand offering handmade shoes made from water-friendly materials. They are known for their strappy gladiator-style sandals. Made from nylon uppers and softwood soles, these strappy sandals are made for everyday use, whether in the city or on the coast.
Mari-mari
Sandals are the crowned jewel of any tropical wardrobe. And if you’re looking for a breezy, elegant pair that actually holds up to hours of wear, Mari-mari has handmade pairs to fall head over heels for. From block-heeled mules to thin stilettos. The label will have you swooning over its choices of casual yet refined footwear that can be easily dressed up or down. The Suri Flats are perfect for a casual stroll, while the Pixie Heel Mules give off chic ‘60s vibes for a night out.
Rhea Tan Designs
Rhea Tan Design is the way to go if you’re into bold and vibrant choices. It’s been a favourite for stars and beauty queens for more than a decade. The label offers a wide selection of footwear that transcends ordinary styles from slingback pumps to ankle boots and also customised bespoke shoes. No matter what you choose, you can count on each pair reflecting your personal style and leaving a lasting impression.
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