Trove has taken avant-garde perfumery to new heights with the new Fragrance Emporium at their flagship store in the Exchange TRX. The brand, renowned for its treasure trove of curated fragrances, skincare, and home essentials is a go-to for anyone looking for unique finds. The emporium is a scent lover’s dream, with fresh new fragrances by up-and-coming brands to full lines of new scents from familiar names under Trove. It’s not just shopping—it’s a whole olfactory adventure, letting you dive deep into the world of scent in the most fun and luxurious way possible.
Three Exclusive Brand Debuts
Alongside their extensive inventory of fragrance collections, Trove has added three known curated perfume brands to the list: Omanluxury, Hunq, and Essential Parfums.
Omanluxury
Founded in 2012, this niche perfumery seeks to honour Oman’s rich aromatic heritage, drawing inspiration from the country’s historic frankincense and spice trade. Omanluxury sources the finest raw materials while working with local talents and the elite noses in the industry. Pick up a bottle of their exquisite fragrance and smell like you’re straight out of Middle Eastern royalty.
Hunq
“What does a man smell like? And if it’s smelly would you wear it? Yes, you would and you will,” says Hyun Yeu, founder of Hunq. The Amsterdam-based brand reimagines the scents of certain men, playing with the idea of what they might smell like. The inspirations are drawn from the founder’s recollection of smells of people, objects, and first dates. The five men archetype fragrances include Gardener, Barman, Mechanic, Lifeguard and Boxer. These scents are not just meant for men but women too.
Essential Parfums
Essential Parfums is all about giving props to the creative geniuses behind the scents. With over 25 years of experience, the brand lets top perfumers go wild, crafting bold, luxurious fragrances with zero limits. Each bottle gets a personal touch—signed by the perfumer like an artist signing their masterpiece. The haute perfumery also uses sustainable ingredients wherever they can, crafting high-end scents at prices that won’t break the bank.
Fresh treasures by existing brands can be found at the emporium like the brioche-scented Story of Your Life by Etat Libre d’Orange, the cosy Private Teahouse by Chasing Scents, and the elegant White Pearl by House of Oud.
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