Rihanna has officially been inaugurated as the face of Dior J’adore, marking a bold new chapter with the singer fronting her first campaign for the legendary fragrance.
The freshly dropped teaser picks up from a glamorous outing, depicting Rihanna stepping through the gilded gates of the Palace of Versailles in the same coordinating black set she wore to the Dior Haute Couture Spring/Summer 2024 show earlier this year in January. As she tosses aside her purse, she steps into something a little more comfortable as a smooth rendition of her hit song, ‘Love on the Brain’, plays. Dripping in diamonds, the Fenty Beauty founder fastens herself up in a bejewelled strapless gown, chiffon cape and, in true J’adore fashion, a layered choker necklace that references the fragrance’s iconic bottle top.
As the camera pans from her looking over the site’s expansive gardens, the scene subtly nods to its original campaigns, when she suddenly emerges, treading water on the Grand Canal and whispering the campaign’s tagline: “Your dreams, make them real.”
Taking over the reins from Charlize Theron, who served as the iconic gilded goddess for two decades, the beauty mogul will star in the new campaign, shot by Steven Klein and to be revealed on September 1. She joins a stellar lineup of Natalie Portman, Jenna Ortega, and Jennifer Lawrence as faces of Parfums Christian Dior. According to WWD, Theron will remain within the French luxury house family as an ambassador for skincare and jewellery.
“The scent that I have known and loved for so long means so much to women,” said Rihanna in a brand statement shared with WWD. “I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”
“Parfums Christian Dior is truly delighted to welcome icon Rihanna, whose wide-ranging talents, remarkable beauty and universal appeal now embody the world of J’adore,” read Dior’s Instagram announcement.
Watch Rihanna’s first J’adore Dior campaign below.
This story first appeared on GRAZIA International.
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