By Karli Poliziani

Red is the New Black: Red Reigning Supreme as the Hottest Colour This Fall

Cue Doja Cat's "Paint the Town Red".
Fall fashion
MILAN, ITALY – SEPTEMBER 23: Leonie Hanne wears red slip, tights, turtleneck jumper, white bag, heels outside Ferragamo during the Milan Fashion Week – Womenswear Spring/Summer 2024 on September 23, 2023 in Milan, Italy. (Photo by Christian Vierig/Getty Images)

When it comes to fashion, some colors simply have a timeless allure, and this fall, there’s no doubt that red is the reigning champion.

From the runways of Milan to the streets of New York and on the backs of celebrities, red is taking the fashion world by storm this season.

Red at Fashion Week FW23

At the heart of the fashion universe, Fall 2023 runway shows were awash with bold red statements. Top designers like Valentino, Hermès, and Balmain embraced the fiery hue in their FW23 collections, proving that red is the color to watch this season.

Valentino’s collection featured stunning red gowns that exuded elegance and sensuality, while Hermès’ dark and dramatic red pieces paired with textured fabrics were a mesmerizing blend of Gothic and romantic aesthetics. Balmain, on the other hand, brought a modern twist to red with sleek silhouettes and bold accessories.

Fall fashion
CHANTILLY, FRANCE – JULY 05: Models walk the runway during the Valentino Haute Couture Fall/Winter 2023/2024 show as part of Paris Fashion Week at Chateau de Chantilly on July 05, 2023 in Chantilly, France. (Photo by Marc Piasecki/WireImage)
Fall fashion
Model on the runway at Valentino Fall 2023 Ready To Wear Fashion Show on March 5, 2023 at Hotel Salomon de Rothschild in Paris, France. (Photo by Giovanni Giannoni/WWD via Getty Images)
Fall fashion
PARIS, FRANCE – MARCH 04: A model walks the runway during the Hermes Ready to Wear Fall/Winter 2023-2024 fashion show as part of the Paris Fashion Week on March 4, 2023 in Paris, France. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
Fall fashion
PARIS, FRANCE – MARCH 04: A model walks the runway during the Hermes Ready to Wear Fall/Winter 2023-2024 fashion show as part of the Paris Fashion Week on March 4, 2023 in Paris, France. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
Fall fashion
PARIS, FRANCE – MARCH 01: A model walks the runway during the Balmain Womenswear Fall Winter 2023-2024 show as part of Paris Fashion Week on March 01, 2023 in Paris, France. (Photo by Stephane Cardinale – Corbis/Corbis via Getty Images)

Street Style Red Fever

Fashionistas around the world have been quick to adopt this trend, turning the streets into a veritable sea of red for the most recent SS24 fashion weeks, predominantly in Milan. From scarlet leather suits to cherry-red dresses, the streets are bursting with creative interpretations of this classic color.

Red accessories like pointed toe pumps, tights, and red lips have also been spotted, adding a pop of vibrant color to each outfit. Red is not just a color on the runway; It’s a statement of confidence and empowerment in street style.

Fall fashion
MILAN, ITALY – SEPTEMBER 22: Angela Rozas Saiz, wearing a red gathered and pleated midi dress with front zipper, is seen outside Philosophy by Lorenzo Serafini, during the Milan Fashion Week – Womenswear Spring/Summer 2024 on September 22, 2023 in Milan, Italy. (Photo by Claudio Lavenia/Getty Images)
Fall fashion
MILAN, ITALY – SEPTEMBER 23: Leonie Hanne wears red slip, tights, turtleneck jumper, white bag, heels outside Ferragamo during the Milan Fashion Week – Womenswear Spring/Summer 2024 on September 23, 2023 in Milan, Italy. (Photo by Christian Vierig/Getty Images)
Fall fashion
MILAN, ITALY – SEPTEMBER 22: Ginevra Ferro, wearing a white mini skirt with print, black bra, black bomber jacket and red tights, is seen outside Philosophy by Lorenzo Serafini, during the Milan Fashion Week – Womenswear Spring/Summer 2024 on September 22, 2023 in Milan, Italy. (Photo by Claudio Lavenia/Getty Images)
Fall fashion
MILAN, ITALY – SEPTEMBER 22: Caroline Daur wears sunglasses, multiple chains necklace / choker, a red mesh crop top, red bras, a black leather puff quilted bag, black lustrous flared oversize / palazzo pants, outside Gucci, during the Milan Fashion Week – Womenswear Spring/Summer 2024 on September 22, 2023 in Milan, Italy. (Photo by Edward Berthelot/Getty Images)
MILAN, ITALY – SEPTEMBER 21: Chiara Ferragni attends the Prada fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 21, 2023 in Milan, Italy. (Photo by Victor Boyko/Getty Images)

Celebrities Leading the Red Charge

Celebrities have taken notice of red’s allure as well, and have been flaunting this fall’s hottest color at events and in their daily lives.

A-lister it-girls like Sofia Richie Grainge, Hailey Bieber, and Emily Ratajkowski have been seen rocking red styles that command attention and make bold statements.

MILAN, ITALY – SEPTEMBER 21: Sofia Richie is seen heading to The Prada show during Milan Fashion Week on September 21, 2023 in Milan, Italy. (Photo by Rachpoot/Bauer-Griffin/GC Images) *** Local Caption *** Sofia Richie
MILAN, ITALY – SEPTEMBER 23: Lori Harvey attends the Ferragamo fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 23, 2023 in Milan, Italy. (Photo by Arnold Jerocki/Getty Images) 
Fall fashion
NEW YORK, NEW YORK – AUGUST 28: Hailey Bieber arrives at “Good Morning America” at the ABC Studio in Time Square on August 28, 2023 in New York City. (Photo by Robert Kamau/GC Images)
Fall fashion
NEW YORK, NEW YORK – SEPTEMBER 22: Emily Ratajkowski is seen on the streets of Manhattan on September 22, 2023 in New York City. (Photo by Ilya S. Savenok/GC Images)
MILAN, ITALY – SEPTEMBER 23: Dixie D’Amelio attends the Ferragamo fashion show during the Milan Fashion Week Womenswear Spring/Summer 2024 on September 23, 2023 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)

Embracing the Color of the Red Carpet

Red isn’t just a color, it’s an emotion, and celebrity stylists understand its power. Whether it’s fiery red couture gowns, crimson power suits, or cherry-red corsets, designers have harnessed the energy of red to create unforgettable pieces for Hollywood’s biggest names on this season’s hottest red carpets.

VENICE, ITALY – SEPTEMBER 05: Benedetta Porcaroli attends a red carpet for the movie “Enea” at the 80th Venice International Film Festival on September 05, 2023 in Venice, Italy. (Photo by Stephane Cardinale – Corbis/Corbis via Getty Images)
NEWARK, NEW JERSEY – SEPTEMBER 12: Chase Stokes attends the 2023 MTV Video Music Awards at the Prudential Center on September 12, 2023 in Newark, New Jersey. (Photo by Dimitrios Kambouris/Getty Images)
VENICE, ITALY – AUGUST 30: Mariacarla Boscono attends the opening red carpet at the 80th Venice International Film Festival on August 30, 2023 in Venice, Italy. (Photo by Daniele Venturelli/WireImage)
NEWARK, NEW JERSEY – SEPTEMBER 12: Sean “Diddy” Combs poses with the “Global Icon Award” in the press room at the 2023 MTV Video Music Awards at Prudential Center on September 12, 2023 in Newark, New Jersey. (Photo by Eugene Gologursky/Getty Images for MTV)
Fall fashion
LONDON, ENGLAND – SEPTEMBER 14: Twiggy attends Vogue World: London 2023 at Theatre Royal Drury Lane on September 14, 2023 in London, England. (Photo by Karwai Tang/WireImage)

But why has red captured our collective fashion imagination this fall? Red symbolizes passion, power, and confidence. In a world where self-expression is key, red is the perfect color to convey a sense of individuality and strength.

It’s a color that demands attention and exudes a sense of self-assuredness that’s both bold and beautiful — and it’s also, of course, right on trend for the classic fall season of Red Delicious apples and crimson leaves.

If you’re looking to make a statement this fall, there’s no better way to do it than by embracing the hottest color of the season: Red. Whether you’re adding a pop of red to your outfit with a killer pair of heels or going all-in with a stunning red dress, you can’t go wrong with this eye-catching color.

Get ready to paint the town red and let your inner fire shine through this fall!

SHOP SOME OF GRAZIA‘S FAVORITE RED STYLES THIS FALL:

HOUSE OF CB LORETTA OFF-SHOULDER SATIN MIDI DRESS
MANGO FLOWER APPLIQUÉ MINISKIRT
KASPER HOLLY JACKET
REFORMATION MILLIE CASHMERE OFF THE SHOULDER CARDIGAN
WHAT GOES AROUND COMES AROUND CHANEL RED URBAN SPORT BACKPACK
JACQUEMUS LE CHIQUITO LONG BOUCLE

This story originally appeared on GRAZIA International.